THE BUSINESS OF SPORTS
Rigorous business fundamentals combined with a real-world sports industry network. Our programs prepare students for a fast-paced, high-energy career in the Business of Sports
Our Programs
Classes to help you prepare for a career in the Business of Sports
Our signature annual event to bring alumni, students, and industry partners together
Our campus connection for all students interested in the Business of Sports
Our advanced program for future leaders in the Business of Sports
Our advanced program for future leaders in the Business of Sports

WHY CHOOSE SMEAL SPORTS BUSINESS PROGRAM
ENGAGED STUDENT COMMUNITY
Our program connects students across campus who share an interest in the sports industry. Weekly meetings and social events to connect you to your peers
CAREER DEVELOPMENT RESOURCES
Our programs prepare you to pursue your professional goals in the Business of Sports by educating inside and out of the classroom. We offer curriculum combined with practical experience and professional development
ENGAGE WITH INDUSTRY PROFESSIONALS
Our committed and engaged alumni play a central role in opening the door to the industry. We connect alumni with each other as well as students through exclusive events, speakers, and mentorship opportunities, expanding your professional network.
WHAT OUR STUDENTS & PARTNERS SAY
"The Smeal Sports Business Program provided me with the knowledge and resources to kickstart my career in the sports industry."
- Kalei Howard
Smeal Sports Fellow
"The program's emphasis on practical learning and industry exposure has been invaluable in shaping my understanding of sports business."
- Devon Skeete
Alumni, Cleveland Cavaliers
"I highly recommend the program to anyone passionate about the business side of sports. The support and opportunities offered here are fantastic."
- Mike Roselli
Industry Professional, FOX